AI Snips
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Episode notes
Puppy Ruby Changed His Routine
- Brian shares adopting a floppy, excitable puppy named Ruby and how walks now take much longer.
- Ruby's need to greet everyone turned a 10-minute market trip into an hour of social interactions.
Honey Stand That Nailed The Story
- Brian describes eight honey stands at Union Square and how one had a long line while others were empty.
- The differentiator was a sign that told a customer-focused story about summer allergies which drew the crowd.
Habits Harden Buying Decisions
- People rarely try new things because habits minimize decision load and keep behavior stable.
- To change behavior you must break someone's internal story and offer a new story that aligns with their identity.