How To Be A Great Storyteller (ITS Classic)
Idea to Startup
00:00
Why You Shouldn't Buy New Running Shoes
When's the last time you bought something new Totally new not a new pair of Nike's something that you've never had before? We're built to make as few decisions as possible so that we can save all our mental energy in case a saber tooth tiger jumps out. As an entrepreneur if you're selling running shoes and you want me to switch from Nike you've got to shake me out of that rut. You need to tell a story that aligns better with the story.
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