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Ditching Hourly
Jason Cohen - Why AI is Different, the Paradox of Niching Down, and Writing as Legacy
May 1, 2024
Jason Cohen, WP Engine founder, discusses the uniqueness of AI, the benefits of niching down in marketing, and the importance of a regular writing practice. Learn how targeting a specific customer profile can bring in more customers than expected and how writing can leave a lasting legacy.
33:13
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Quick takeaways
- Established companies have advantages over startups in AI due to brand recognition and customer base.
- Focusing on a specific customer persona like 'Carol' can attract a wider audience beyond the ideal customer profile.
Deep dives
AI Startups and Incumbents
Established large companies have significant advantages like brand recognition and customer base over startups in the AI space. Despite startups taking risks and focusing on niche markets, the influx of AI adoption by incumbents poses a challenge.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode