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Jason Cohen - Why AI is Different, the Paradox of Niching Down, and Writing as Legacy

Ditching Hourly

CHAPTER

Embracing Carol: The Power of Niching Down in Marketing

This chapter emphasizes the benefits of targeting a hyper-specific customer persona, using 'Carol' as the ideal archetype for successful marketing and sales strategies. It highlights how precision in targeting can actually broaden appeal and enhance sales potential by attracting the ideal customers.

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