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In this podcast, Alex discusses the 10-step process for warm outreach to get leads. He shares strategies for building credibility, trust, and generating easy yeses. The importance of understanding hidden costs and accumulating failures is highlighted. Transitioning from a charity to profit is also discussed.
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Quick takeaways
- Personalized messages and offers are crucial in warm reachouts to establish trust and generate leads.
- Leveraging existing networks and personal connections is key in conducting effective warm reachouts.
Deep dives
The Core Four Advertising Methods
The podcast episode discusses the core four advertising methods to get leads. The four methods include one-to-one warm outreach, one-to-many warm outreach through posting content, one-to-one cold outreach, and one-to-many cold outreach through paid ads. The speaker emphasizes the importance of understanding the difference between warm and cold audiences and the different ways of communicating with them, either through private or public channels. The core four advertising methods are presented as crucial strategies to generate leads for businesses.
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