This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Elon Gets Tangled in Threads (383)

Jul 7, 2023

01:08:21

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Episode notes

Introduction

3min

The Twitter Competitors of Threads Launch

2min

The Importance of Mechanical Balls

2min

How to Stay on a Mechanical Bull

3min

The Best Tequila Ever

2min

Twitter's Twitter Competitors Have a Bad Week and a Half

2min

Twitter's Troubles

4min

Meta's Advantage Over Blue Sky

2min

Twitter's Data Grab

2min

10.

The Importance of Loyalty Play in Threads 2.0

4min

11.

Twitter's Data Play: A Lost Leader

2min

12.

How to Join Threads on the Fediverse

2min

13.

Twitter's Renewed Valuation of Form Lever Was 20 Billion From 44 Billion Is Even Worse Than That

4min

14.

The Return of Mark Zuckerberg

3min

15.

Twitter Is Worth Less Than $5 Billion From 40

2min

16.

Snapchat Announces Four Million Paid Subscribers in It

3min

17.

Snapchat and the Semi-Revolte

4min

18.

Snapchat: A Value Stock

3min

19.

The Evolution of Email

4min

20.

How to Make Your Email Unique

2min

21.

How to Promote Your Email Newsletter

2min

22.

How to Deal With Obtuse Answers

2min

23.

Margot Robbie's Barbie Outfits

2min

24.

How to Market a Movie Effectively

1min

25.

The Importance of Differing

5min

26.

How to Find Your Story

2min

The big news of the week is Meta's launch of Twitter-competitor Threads in the United States. Is this finally the Twitter killer we were looking for, or just another also ran?

In other news, Snap continues to impress with its new subscription product. Could the company finally have found a paid social model that works?

Rants and raves includes Margot Robbie and Barbie with a side of advertising rant from Robert.

This week's links:

Meta's Threads Launches

Twitter Backtracks on Logging In

Unverified Restrictions on Twitter

Tweetdeck for Blue Check Only?

Snapchat+ for the Win

Advertising Waste

Margot Goes Barbie All the Time

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