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Elon Gets Tangled in Threads (383)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
How to Promote Your Email Newsletter
Evelyn: It's so important that you separate the corporate news from the content brand. You have to figure out, okay, this newsletter, who is it going to? Who is the persona that this goes to? What are their informational pain points? And what's the editorial calendar that goes along with that treated like your immediate company? The other thing that I would just say from a promotional thing, and then we'll get on to the rest of the show here, is people that are on using email, subscribe to other emails through that same format. That's where you want to work on partnerships and referral deals with those people.
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