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Indie Hackers
#079 – Things Every Founder Should Know About Growth with Julian Shapiro of Bell Curve
Jan 25, 2019
Julian Shapiro, a growth expert, discusses prioritizing ad campaigns for business success, favoring e-commerce over SaaS, and effective growth strategies like niche targeting, competitor analysis, and exploring emerging ad channels for founders.
01:13:42
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Quick takeaways
- Prioritize business growth by running ads, focusing on e-commerce, and strategic founder decision-making.
- Utilize e-commerce trends, branding, and social proof to differentiate products and drive growth.
Deep dives
Product Market Fit and Growth Marketing
The key insights from the podcast episode revolve around product-market fit and growth marketing strategies. Julian Shapiro emphasizes the importance of choosing ideas that are most likely to succeed financially, rather than solely focusing on personal passion or problem-solving. He suggests that assessing growth potential and efficiently conveying how the product solves a problem are crucial aspects in determining success. Furthermore, data-driven decisions and measuring market demand through analytics like Google Trends and Instagram trends can help in identifying emerging opportunities.
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Discover
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