#079 – Things Every Founder Should Know About Growth with Julian Shapiro of Bell Curve
Indie Hackers
00:00
Exploring Emerging Advertising Channels and Targeting the Right Audience
The chapter delves into the significance of exploring new advertising channels as established platforms lose effectiveness. It advises on monitoring nascent social networks and reassessing old channels in favor of platforms like Snapchat and Pinterest. Additionally, the chapter emphasizes the critical role of targeting the right audience over the specific advertising platform, citing examples of successful ad campaigns tailored to specific demographics.
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