Kia's Steve Kosowski on the Charging Alliance, EV6 GT, EV9 SUV, & Future Outlook of the EV Market
Oct 12, 2023
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Kia's Long Range Strategy & Planning Manager, Steve Kosowski, discusses the Charging Alliance, EV6 GT, EV9 SUV, Solid State Batteries, hydrogen power, Kia's Carbon Neutral mission, current challenges, and the future outlook for the EV Market. Topics include: Charging Alliance's plan for 30,000 Ultra High Speed DC Chargers by 2030, Kia's EV6 and EV6 GT design and features, benchmarks for EV6 GT, exploring the Kia EV9 SUV, future of batteries in EVs, advantages of Solid State Batteries, impact of gas prices on car buying, and the mission to go Carbon Neutral.
The podcast emphasizes the importance of infrastructure in increasing EV adoption and making electric vehicles more affordable for consumers.
The podcast explores the design and performance of the EV6 and EV9, highlighting the advantages of using lithium-ion pouch batteries and LFP batteries in electric vehicles.
The podcast discusses the potential of solid-state batteries in the future, which could offer higher energy density, reduced weight, and improved safety.
Kia is committed to expanding its lineup of electric vehicles and targeting the mainstream market with more attainable EV options, aiming to replace popular compact SUVs.
Deep dives
Main idea 1
The podcast episode discusses the future of Kia Motors America's electrified vehicles and the joint venture with other companies to install ultra high-speed DC charging stations across the country.
Main idea 2
The podcast highlights the importance of infrastructure in increasing EV adoption and making electric vehicles more affordable for consumers.
Main idea 3
The podcast explores the design and performance of the EV6 and EV9, and the advantages of using lithium-ion pouch batteries and LFP batteries in electric vehicles.
Main idea 4
The podcast touches on the potential of solid-state batteries in the future, which could offer higher energy density, reduced weight, and improved safety.
Kia's EV strategy: Moving towards sustainable mobility and a sustainable planet
Kia has a strong EV competency and is focused on developing and expanding its lineup of electric vehicles. The company is confident in the success of its EV offerings, including the EV6 GT and EV9. Kia's goal is to target the mainstream market with more attainable EV options, particularly in the 28-32k price range, aiming to replace popular compact SUVs. The company plans to continue iterating and improving its EV technology. Additionally, Kia is aware of the need to address affordability and the younger generation's increasing interest in EVs. The company envisions a future where EVs become more accessible and appealing to a wider range of customers.
The impact of changing regulations on Kia's EV plans
Kia is aware of the uncertainty of changing regulations and the potential impact on its EV plans. The company is prepared to adapt and continue selling more EVs in the coming years. The steepness of the EV adoption ramp may vary based on several factors, including regulatory changes, cost and price considerations, and the resource availability for EV production. However, Kia remains confident in its capacity to meet EV demands and continues to work towards its goal of increasing EV sales. The company acknowledges the importance of policy changes, such as the Inflation Reduction Act and the approval of stricter emissions standards, in driving the EV transition and the progress towards a sustainable future.
The future of EVs and their impact on the automotive industry
Kia recognizes the increasing interest in and affinity for EVs, especially among younger generations. The company expects EVs to become more prevalent and replace traditional gasoline-powered vehicles in the long term. Younger consumers are showing a preference for EVs, making them an attractive market. Kia plans to introduce more EV options in the future, targeting different price points and expanding its EV portfolio. The company sees the shift toward electrification as an important and transformative trend in the automotive industry. Kia remains committed to staying at the forefront of this transition and continuing to innovate and improve its EV technology and offerings.
MotorTrend's Ed Loh & Jonny Lieberman chat with Kia's Long Range Strategy & Planning Manager - Steve Kosowski! The guys discuss the Charging Alliance, Kia's EV6, EV6 GT, EV9 SUV, Solid State Batteries, hydrogen power, Kia's Carbon Neutral mission, current challenges, and the future outlook for the EV Market.
1:31 - Charging Alliance bringing 30,000 Ultra High Speed DC Chargers across America by 2030.
4:17 - Kia's "Plan S".
6:37 - What Tesla got right about charging.
10:58 - Why companies don't follow Tesla's charging infrastructure model.
12:17 - Jonny's charging story.
15:22 - Current EV demographics.
18:43 - Exploring the Kia EV6.
26:11 - Kia EV6 GT origin story.
31:15 - Benchmarks for the EV6 GT.
32:30 - EV6 vs. EV6 GT Target Buyers.
35:35 - Exploring the Kia EV9 SUV.
36:27 - EV9 vs Telluride.
41:47 - Looking at the EV Battery Cells - With 456 cells in the EV9, how do you cool them?
46:43 - The future for batteries in EVs.
51:51 - Advantages of Solid State Batteries.
54:28 - Is weight the final frontier for all EVs?
01:00:08 - Hydrogen powered passenger vehicles.
01:05:06 - What will the 2030 EV market look like?
01:07:02 - How gas prices affect car buying.
01:08:35 - Impact to infrastructure due to the heavy weight of EVs.
01:11:07 - Steve's personal views on EVs.
01:14:22 - In 2030, what will blow our minds about EVs?
01:19:13 - Mission to go Carbon Neutral.
01:21:54 - Will all EVs of the future be the same?
01:28:04 - Chinese EV Market.
01:32:16 - Japanification of China.
01:34:47 - Election year nightmare scenarios & economic issues.
01:38:00 - Long Range Planning.
01:39:47 - Geopolitics, economics issues, & public perceptions around EVs.
01:48:33 - When do we see a $29K EV?
01:52:30 - Kia's logo redesign.
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