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Kia's Steve Kosowski on the Charging Alliance, EV6 GT, EV9 SUV, & Future Outlook of the EV Market

The InEVitable

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Discussion on EV6 Pricing, Brand Differentiation, and the GT Model

The chapter discusses the pricing and cost positions of electric vehicles (EVs) and the decision-making process behind creating separate brands within a company, using the example of Hyundai and Genesis. It also mentions the role of design and performance in differentiating brands within the EV market.

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