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2min chapter
Kia's Steve Kosowski on the Charging Alliance, EV6 GT, EV9 SUV, & Future Outlook of the EV Market
The InEVitable
Discussion on EV6 Pricing, Brand Differentiation, and the GT Model
The chapter discusses the pricing and cost positions of electric vehicles (EVs) and the decision-making process behind creating separate brands within a company, using the example of Hyundai and Genesis. It also mentions the role of design and performance in differentiating brands within the EV market.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode