Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

LinkedIn Company Pages in 2026 - What B2B Brands Must Stop and Start Doing

9 snips
Jan 20, 2026
Many B2B brands mishandle their LinkedIn Company Pages, mistaking them for personal profiles. The podcast highlights key mistakes and urges brands to shift focus from self-promotion to audience-first content. Michelle emphasizes the importance of page advocacy, recommending active engagement in discussions. She advises against using templated posts, advocating for smart experimentation with formats. The message is clear: a strategic approach to Company Pages is crucial for driving visibility and growth.
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ANECDOTE

Company Page Cancellation Bug

  • Michelle J. Raymond accidentally updated her company pages and the page was canceled temporarily due to a LinkedIn bug. She discovered the bug and LinkedIn fixed it so others won't face the same issue.
INSIGHT

Creators' Tactics Don't Translate

  • Copying big LinkedIn creators' tactics rarely works for company pages because those creators often ignore pages and use bought engagement. Company pages and personal profiles are fundamentally different channels and require different strategies.
INSIGHT

Don't Neglect The Company Page

  • Many teams write off LinkedIn company pages and focus only on employee posts, treating the page as irrelevant. Neglecting the page wastes a persistent business asset that can support consistent messaging and brand presence.
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