Most B2B brands are running their LinkedIn Company Pages like personal profiles, and it’s quietly killing results.
In this episode, Michelle J Raymond breaks down the biggest mistakes B2B marketers make with LinkedIn Company Pages and what must change in 2026 to drive real visibility, engagement and brand growth.
If you manage a LinkedIn Company Page, lead B2B marketing, or are responsible for employee advocacy and brand visibility, this episode will help you reset your LinkedIn strategy for 2026.
Key moments in this episode -
00:00 – Why LinkedIn Company Pages fail
02:00 – Copying LinkedIn creators won't help your Page
04:00 – Stop Neglecting Your LinkedIn Company Page
06:00 – Content That Works on LinkedIn Company Pages
09:00 – LinkedIn Page advocacy for Company Page growth
11:00 – How To Use Your LinkedIn Page Best
13:00 – Templated Content Doesn't Work On Company Pages
14:00 – Smart LinkedIn experiments for Company Pages
15:00 – Build a Niche Audience for Your LinkedIn Page
CONNECT WITH MICHELLE J RAYMOND
- Michelle J Raymond on LinkedIn
- Book a free intro call
- https://socialmediaforb2bgrowthpodcast.com/
- B2B Growth Co newsletter
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260120_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1
#LinkedIn #LinkedInCompanyPages #B2BMarketing
