The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20Sales: Outbound Sales is Dead Today, Why Demand Generation Will Move Back Under Marketing, "Wisdom" that Everyone Needs to Unlearn About Sales & Why You Should Never Hire Someone You Do Not Know in Your First Five Hires with Brendon Cassidy
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Mar 8, 2024 Brendon Cassidy, former Head of Sales at LinkedIn and VP at Talkdesk, shares insights from his illustrious sales career. He discusses how recruiting shaped his approach to sales and why traditional outbound techniques are outdated. Cassidy argues for inbound strategies driven by AI, emphasizing the need for a robust sales playbook. He also highlights the importance of hiring from personal networks and mastering onboarding to boost team performance. His insights challenge conventional sales wisdom, advocating for a customer-centric approach in today's dynamic market.
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Early Career Experience
- Brendon Cassidy started his career as a recruiter during the dot-com bubble.
- He learned to adapt and present a stronger version of himself to survive the market crash.
Unlearn Outdated Tactics
- Unlearn outdated sales tactics older than 24 months.
- The sales landscape is changing rapidly, so adaptability is key.
Outbound Model Collapse
- The traditional outbound SDR model is collapsing.
- Companies now prioritize profitability and efficient growth.