Brendon Cassidy

Brendon Cassidy, former Head of Sales at LinkedIn and VP at Talkdesk, shares insights from his illustrious sales career. He discusses how recruiting shaped his approach to sales and why traditional outbound techniques are outdated. Cassidy argues for inbound strategies driven by AI, emphasizing the need for a robust sales playbook. He also highlights the importance of hiring from personal networks and mastering onboarding to boost team performance. His insights challenge conventional sales wisdom, advocating for a customer-centric approach in today's dynamic market.