MarTech Podcast ™ // Marketing + Technology = Business Growth

How Consumer Engagement Is Evolving

Nov 8, 2024

Scott Donaton, CMO at Versus, an entertainment and tech company, shares insights on the dynamic nature of consumer engagement. He discusses how AI enhances audience interactions and transforms passive viewing into interactive experiences. Scott highlights the shift in the media industry towards building deeper relationships and loyalty through gamified content. He also illustrates creative strategies brands are using to connect authentically with consumers, paving the way for innovative marketing in the digital age.

14:48

Creator website

Episode guests

Scott Donaton

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Brands are increasingly gamifying content to transform consumer interactions from passive to interactive, enhancing engagement and loyalty.

Successful consumer engagement relies on authentic brand integration into consumers' lives, aligning marketing strategies with audience values and preferences.

Deep dives

The Shift from Acquisition to Engagement

Consumer engagement has emerged as the new priority for businesses, particularly in media and entertainment. As companies transitioned from single revenue streams to include advertising, the importance of retaining consumers and fostering loyalty became clear. This shift was catalyzed by market pressures, such as Netflix's decline in subscribers, which highlighted the unsustainable nature of audience acquisition at any cost. Understanding that profitable relationships with consumers hinge on engagement rather than mere acquisition allows businesses to focus on creating more meaningful experiences.

Intro

3min

Shifting Focus: Consumer Engagement in Streaming

6min

Enhancing Engagement by Gamifying Content

3min

Evolving Consumer Engagement: Bold Strategies for Brand Connection

2min

Wrapping Up Consumer Engagement Insights

2min

Chief Marketing Officer, Scott Donaton, from Versus, an innovative entertainment and technology company utilizing proprietary AI for enhanced audience engagement, delves into the evolving landscape of consumer engagement. Discover how Versus gamifies content to transform passive interactions into interactive experiences, fueling fandom through engaging strategies. Gain insights on leveraging AI and interactive platforms to drive consumer engagement and brand differentiation. Explore the future of marketing in the digital age with Scott Donaton on this insightful episode. Show Notes

Connect With:

Scott Donation: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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