Subscription League
PhotoRoom - How to grow a subscription app business and its user base globally by Olivier Lemarié
Mar 1, 2023
Olivier Lemarié, an expert in growing subscription app businesses globally, shares insights on scaling PhotoRoom across markets, leveraging TikTok for user acquisition, and the importance of experimentation and community-building. They discuss the challenges of user retention, balancing free features and monetization, and the significance of influencer marketing and international expansion. Olivier also emphasizes giving team members ownership, understanding different markets, and the NorthStar metric for growth.
25:52
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Subscription-based utility apps like PhotoRoom have a more predictable business model compared to gaming apps that heavily rely on in-app purchases.
- Maintaining a culture of experimentation, quick iteration, and team ownership is crucial for the rapid growth of a subscription app like PhotoRoom.
Deep dives
Overview of Footer Room
Footer Room is an AI mobile app focused on photo editing, particularly in commerce photography. The app's main feature is the ability to easily remove backgrounds from photos, making it useful for businesses and individuals looking to enhance their images. Footer Room also offers a subscription-based pro plan with additional features such as batch background removal and better picture quality. With over 50 million installs and hundreds of thousands of paying subscribers, Footer Room has seen significant growth and profitability in its three years of operation.
