OPERATORS Operators Titans E006: MAËLYS (With Co-Founder & CMO Yariv Citron)
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Oct 30, 2025 Yariv Citron, Co-founder and CMO of MAËLYS, transitioned from law school to revolutionize body care with his clinically proven products. In an inspiring journey, he shares pivotal moments like the risk of personal loans to launch with Khloe Kardashian, the viral success of the Booty Lift & Firm Mask, and lessons from shutting down his first startup. Yariv emphasizes the importance of female voices in product development and the strategic growth from $150 million in revenue. His story underscores resilience, innovation, and redefining beauty standards.
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All-In Gamble To Launch With Khloé
- Yariv and his co-founders took loans from four banks with personal guarantees to fund the Khloé Kardashian launch.
- The gamble nearly cost them everything but produced a viral breakout for the Booty Lift and Firm Mask.
Failure Before MAËLYS
- After shutting down his first startup, Yariv cried at his desk and felt he had lost everything.
- That failure taught lessons that later helped him build MAËLYS.
White Space In Body Care
- Body care was an underserved category lacking results-driven innovation compared to face skincare.
- MAËLYS positioned itself on clinically proven body solutions to own that white space.
