Yariv Citron

Yariv Citron, Co-founder and CMO of MAËLYS, transitioned from law school to revolutionize body care with his clinically proven products. In an inspiring journey, he shares pivotal moments like the risk of personal loans to launch with Khloe Kardashian, the viral success of the Booty Lift & Firm Mask, and lessons from shutting down his first startup. Yariv emphasizes the importance of female voices in product development and the strategic growth from $150 million in revenue. His story underscores resilience, innovation, and redefining beauty standards.