Scaling Research

Research Beyond the UX Bubble w/ Brad Orego

Apr 16, 2024

Experienced research leader Brad Orego discusses the importance of research in decision-making and the challenges of leadership in the field. They touch on stretching outside traditional UX, educating others on research value, forming cross-functional insights groups, and empowering change through small steps in research processes.

49:18

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Episode guests

Brad Orego

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Quick takeaways

Building relationships with other teams leads to cross-functional collaborations and alliances.

Get buy-in from leadership by demonstrating value and speaking their language.

Research extends beyond UX to impact sales, marketing, and customer success.

Deep dives

Taking Small Steps to Create Cross-Functional Collaborations

Building relationships and fostering connections with other teams can lead to cross-functional collaborations and alliances. Starting with small wins, such as adding a few questions to an interview script or working on a specific project with another team, can pave the way for broader partnerships.

Introduction

3min

Casual Q&A with the Guest on Personal Preferences and Thoughts on Cities

4min

Evolution of Research in Organizations

26min

Fostering Cross-Functional Collaborations for Organizational Growth

8min

Strategies for Gaining Leadership Buy-In for Research Efforts

6min

Empowering Change Through Small Steps in Research Processes

4min

In this conversation, Roy Opata Olende and Brad Orego discuss the role of research within companies and the need to stretch outside of traditional UX/Design domains. They highlight the importance of research in making better decisions and saving time, and the need for research leaders to communicate the value of research and educate others about its capabilities. Brad also addresses the challenges of leadership in the research field and the need for better training and preparation.

Lastly, Brad shares the experience of forming a cross-functional insights group and the benefits of working with different teams and disciplines. The key takeaway is that research leaders should start small and take incremental steps to build relationships, demonstrate value, and drive change within their organizations.

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Scaling Research

Research Beyond the UX Bubble w/ Brad Orego

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Taking Small Steps to Create Cross-Functional Collaborations

Influencing Leadership by Understanding Their Priorities

The Value of Research in Making Better Decisions

Starting Small and Building Relationships to Drive Change

Embracing Incremental Progress and Flexibility in Strategy

Remember Everything You Learn from Podcasts