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Research Beyond the UX Bubble w/ Brad Orego

Scaling Research

CHAPTER

Evolution of Research in Organizations

The chapter explores the journey of a research professional starting from academia to building a career in User Experience research, emphasizing the value of research in decision-making and efficiency. It discusses the historical undervaluing of research within companies and the importance of researchers educating others on the broader capabilities of research. The conversation also delves into the challenges faced by research leaders in articulating the value of research, highlighting the need for leadership development and advocating for research integration across organizational functions.

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