The TrustMakers Building Brand Trust with OkCupid CMO Melissa Hobley
Mar 18, 2022
Melissa Hobley, CMO of OkCupid, shares insights on building brand trust. They discuss the success of OkCupid's bold DTF campaign, the importance of brands taking action on social issues, building brand trust through collaborations with organizations, and the significance of inclusivity and representation in business.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 4min
Rebuilding Trust and Growth: The Success of OK Cupid's DTF Campaign
03:46 • 15min
Brands' Role in Social Issues
19:09 • 9min
Building Brand Trust through Campaigning and Collaborations
28:01 • 2min
The Importance of Inclusivity and Representation in Business
30:16 • 6min