Building Brand Trust with OkCupid CMO Melissa Hobley
The TrustMakers
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Rebuilding Trust and Growth: The Success of OK Cupid's DTF Campaign
This chapter discusses the steps taken to rebuild trust in the OK Cupid brand and draw new users. The speaker talks about the competitive and intimate nature of the dating app space and the constant need to attract and engage users. They mention a bold campaign called DTF, which aimed to reclaim a negative label associated with dating and received overwhelming response. The campaign successfully put OK Cupid back on the map and contributed to the growth of the business.
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