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Building Brand Trust with OkCupid CMO Melissa Hobley

The TrustMakers

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The Importance of Inclusivity and Representation in Business

This chapter explores the steps taken by OkCupid to represent marginalized communities in their advertising campaigns, and discusses the positive impact this has had on individuals who have rarely seen themselves represented in mainstream media. It emphasizes the importance of creating a welcoming and accepting environment for all individuals in business.

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