Audience 1st

Maximizing ROI with Ancillary Events: A CISOs Perspective

Aug 17, 2023

In this podcast, Charles Payne, CISO at Neptune Media, shares insights on maximizing ROI with ancillary events. He discusses aspects of smaller events that attract security buyer attention, common mistakes vendors make, and how ancillary events influence purchasing decisions. Payne also explores the impact of smaller events on a company's brand perception and strategies companies can use. Additionally, he shares insights into the types of technologies security buyers are inclined to explore at smaller events and the follow-up actions that leave a lasting impact.

38:50

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Quick takeaways

Building relationships and partnerships with vendors is crucial for CSOs to ensure successful cybersecurity strategies.

Smaller events provide more niche time for CSOs to connect with vendors, explore new technologies, and network with peers.

Deep dives

The importance of building relationships in the cybersecurity industry

Building relationships and partnerships with vendors is crucial for CSOs to ensure successful cybersecurity strategies.

Introduction

2min

Building Relationships with Vendors and Personal Connections in the Industry

10min

The Importance of Soft Skills in Cybersecurity

3min

Perception, Relationships, and ROI: Insights from CISOs and Industry Practitioners

9min

The Importance of Strong Follow-Up in the Security Industry

13min

Maximizing ROI with Ancillary Events: A CISOs Perspective - Summit Registration and Networking Opportunities

2min

When it comes to metrics and the ROI of tradeshows:

Sometimes CMOs see a very tight-knit KPI.

And that’s where the problem lies.

It’s not that those KPIs are necessarily bad, it’s just that they’re the wrong ones.

And they desperately need to be updated.

Brutally honest insights from Charles Payne, CISO at Neptune Media.

In this episode of Audience 1st Podcast I JUST dropped, Charles and I talk about:

Aspects of smaller events that attract security buyer attention
Common mistakes vendors make at ancillary events and how to avoid them
How ancillary events influence purchasing decisions
How smaller events affect the perception of a company’s brand and strategies companies can employ to use this to their advantage
Insights into certain types of technologies or solutions security buyers are more inclined to explore at smaller events as opposed to larger ones
Types of follow-up actions by vendors that leave a lasting impact after smaller events

Such critical insights unraveled in less than 39 minutes.

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Audience 1st

Maximizing ROI with Ancillary Events: A CISOs Perspective

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The importance of building relationships in the cybersecurity industry

The need for personalization in the industry

The value of smaller events and offsite activities

The importance of follow-up after events

Remember Everything You Learn from Podcasts