

Maximizing ROI with Ancillary Events: A CISOs Perspective
8 snips Aug 17, 2023
In this podcast, Charles Payne, CISO at Neptune Media, shares insights on maximizing ROI with ancillary events. He discusses aspects of smaller events that attract security buyer attention, common mistakes vendors make, and how ancillary events influence purchasing decisions. Payne also explores the impact of smaller events on a company's brand perception and strategies companies can use. Additionally, he shares insights into the types of technologies security buyers are inclined to explore at smaller events and the follow-up actions that leave a lasting impact.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Building Relationships with Vendors and Personal Connections in the Industry
01:57 • 10min
The Importance of Soft Skills in Cybersecurity
12:02 • 3min
Perception, Relationships, and ROI: Insights from CISOs and Industry Practitioners
15:06 • 9min
The Importance of Strong Follow-Up in the Security Industry
24:07 • 13min
Maximizing ROI with Ancillary Events: A CISOs Perspective - Summit Registration and Networking Opportunities
36:57 • 2min