When it comes to metrics and the ROI of tradeshows:
Sometimes CMOs see a very tight-knit KPI.
And that’s where the problem lies.
It’s not that those KPIs are necessarily bad, it’s just that they’re the wrong ones.
And they desperately need to be updated.
Brutally honest insights from Charles Payne, CISO at Neptune Media.
In this episode of Audience 1st Podcast I JUST dropped, Charles and I talk about:
- Aspects of smaller events that attract security buyer attention
- Common mistakes vendors make at ancillary events and how to avoid them
- How ancillary events influence purchasing decisions
- How smaller events affect the perception of a company’s brand and strategies companies can employ to use this to their advantage
- Insights into certain types of technologies or solutions security buyers are more inclined to explore at smaller events as opposed to larger ones
- Types of follow-up actions by vendors that leave a lasting impact after smaller events
Such critical insights unraveled in less than 39 minutes.
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