Off The Grid: Leaving Social Media Without Losing All Your Clients

🐲 4 myths & a truth about social media for small businesses

Mar 2, 2022
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INSIGHT

Myth: Social Media Is Easy & Free

  • Social media platforms promote themselves as easy, free marketing tools for small businesses.
  • This message oversimplifies the reality of the effort and cost involved in succeeding on these platforms.
INSIGHT

Myth We Tell Ourselves

  • Small business owners often believe marketing on social media will be free, easy, and possibly fun.
  • Many create content calendars and profiles before even defining their products or services.
ANECDOTE

Sharing Hard Work, Feeling Invisible

  • Amelia shares the painful experience of posting heartfelt content that receives little engagement.
  • She explains how minimal likes and comments can feel devastating to business owners relying on sales.
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