The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 832: How to Use AI to Hyper-Customize Go-To-Market at Scale with SaaStr's CEO and Chief AI Officer

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Dec 10, 2025

Amelia Lerutte, SaaStr's Chief AI Officer, discusses the revolutionary use of AI in sales and go-to-market strategies. She details how AI SDRs can be trained using human successes, leading to impressive outcomes like increased email response rates. Amelia shares insights on segmenting campaigns and using various formats—chat, voice, and video—to engage customers effectively. The conversation highlights the importance of human oversight and vendor support, emphasizing that a hybrid approach enhances AI effectiveness in sales.

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INSIGHT

Train Agents With What Already Works

AI agents scale what humans already know how to do by encoding proven email sequences and objection handling into agents.
If you can't sell with humans, don't expect an agent to magically sell for you without training and tuning.

INSIGHT

AI Wins Where Humans Won't Follow Up

AI excels at following up on leads humans deprioritize, unlocking revenue from neglected segments.
That lift often comes from consistent 24/7 outreach rather than superior creativity per message.

ANECDOTE

Agents Sold 15% Of Event Tickets

SaaStr's AI agents sold 15% of the SaaStr London ticket revenue by reaching out to people humans ignored.
Human SDRs historically wouldn't chase those return-attendee follow-ups, so the AI captured incremental sales.

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SaaStr 832: How to Use AI to Hyper-Customize Go-To-Market at Scale with SaaStr's CEO and Chief AI Officer

In this episode from SaaStr AI London 2025, SaaStr CEO and Founder Jason Lemkin and SaaStr's Chief AI Officer, Amelia Lerutte discuss the implementation and optimization of AI SDRs within various business contexts. They focus on key AI agents used for sales processes, data aggregation, and the customization of outbound and inbound messages. Real-world results, like increased email response rates, are highlighted along with practical steps for setting up and training AI SDRs. They also offer advice on selecting the right vendors, the importance of human oversight, and leveraging AI to improve qualification and customer interactions. Key takeaways include how AI can handle more interactions consistently and efficiently and the role of AI in augmenting human sales capabilities.

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