The Art of Selling Online Courses 212 1.5M Sub YouTuber Exposes How She Grew Her Social Media
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Dec 9, 2025 Laura Spaulding, a former police officer and founder of Spalding Decon, shares her journey to 1.5 million YouTube subscribers and successful online courses in crime scene cleaning. She reveals the stark revenue differences between YouTube and TikTok, highlighting her viral video strategies. Laura discusses her high-ticket coaching programs and automated email funnels, while also addressing gaps in her lead generation. With insights on optimizing social media for sales, this conversation is a goldmine for aspiring course creators.
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Viral Video Drove Major Organic Revenue
- Laura measured a viral video that hit 14 million views in a few days and tied organic social to $2.5M revenue in one year.
- She also estimates ~ $500k in course revenue over four to five years with no ad spend.
Coaching Outperformed Franchising For Laura
- Laura launched a $45,000 six-month group and 1:1 coaching program three months ago and loves the fit.
- She prefers coaching over franchising because it avoids royalties and adult supervision work.
Survey On Confirmation Page To Qualify Leads
- Do add a short survey on the webinar confirmation page to identify qualified leads immediately.
- Use that data to prioritize human follow-up for the highest-fit registrants.