This Week in Startups

E1135: Density CEO Andrew Farah on launching the Open Area sensor, $51M Series C, impact of increasing spatial efficiency, risk-taking & more

Nov 6, 2020
Andrew Farah, CEO of Density, shares insights on the evolution of space utilization technology. He discusses the innovative Open Area sensor and its potential to reshape spatial measurement and efficiency. The conversation delves into the challenges of tracking foot traffic and optimizing workspace management, especially post-pandemic. Farah also addresses the complexities of implementing camera technology in workplaces and the evolving landscape of startup culture and funding in today's market.
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ANECDOTE

Density's Origin

  • Andrew Farah's initial goal was to check his favorite coffee shop's busyness.
  • Walking through Syracuse's harsh winter to face a long coffee line sparked this idea.
INSIGHT

Early Tech Challenges

  • Density initially used MAC address tracking and active infrared, but both proved inaccurate.
  • Human behavior is complex and difficult to interpret with simple sensors.
ANECDOTE

Accidental Discovery

  • Early MAC address tracking tests accidentally counted people in a bar below their apartment.
  • This incident sparked the idea of remotely monitoring occupancy and its potential city-wide applications.
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