The Documentary Podcast In the Studio: Creating Selfridges’ Christmas windows
Dec 16, 2024
Bobbie Tree, Senior Lead of the windows team at Selfridges, shares her expertise in crafting the department store's iconic Christmas displays. She discusses the year's theme, 'More the Merrier', and how they collaborated with renowned artists to bring it to life. Bobbie reveals the meticulous process behind each vibrant design, from concept to execution, highlighting the emotional impact these windows aim to create. Listeners get a behind-the-scenes look at the challenges and creativity that transform the displays into festive spectacles.
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Early Christmas Planning
- Selfridges' Christmas window planning begins in spring, after January and February.
- The team works through a process of research, theming, and material sampling.
2023 Theme: More the Merrier
- The 2023 Selfridges Christmas window theme is "More the Merrier," focusing on maximalism and clashing textures/patterns.
- Grottos, both natural and man-made, serve as the central inspiration for the window designs.
Sustainable Practices
- Incorporate sustainability by donating or reusing window elements after the holidays.
- Consider gifting items to hospitals, schools, or theatre clubs.