Bobbie Tree

Bobbie Tree, Senior Lead of the windows team at Selfridges, shares her expertise in crafting the department store's iconic Christmas displays. She discusses the year's theme, 'More the Merrier', and how they collaborated with renowned artists to bring it to life. Bobbie reveals the meticulous process behind each vibrant design, from concept to execution, highlighting the emotional impact these windows aim to create. Listeners get a behind-the-scenes look at the challenges and creativity that transform the displays into festive spectacles.