Creating Christmas Magic at Selfridges

One of the many traditions in London at Christmas is to visit the capital’s festive lights. People travel from across the world to enjoy the colourful and eye-catching Christmas window displays along Oxford Street, one of London’s main shopping roads. Andrea Kidd goes behind the glitter and tinsel with the teams at the flagship department store Selfridges, as they prepare to reveal their Christmas windows to the public for the first time. The concept is More the Merrier this year and senior lead of the windows team, Bobbie Tree, along with the production, styling and design teams, work with renowned artists Andrew Logan and Charles Jeffreys, to create vibrant and flamboyant window displays for the millions of people who walk past.