#539: Maximizing first-party data using AI with Tara DeZao, Pega

Jun 21, 2024

Tara DeZao from Pega discusses maximizing first-party data using AI amidst the phase-out of third-party cookies. They explore strategies for enhancing customer interactions, personalizing marketing efforts through AI, and the impact of generative AI on enterprise marketing. The conversation highlights the importance of leveraging data for better customer experiences and the potential of AI to improve marketing processes.

Ask episode

Chapters

Transcript

Episode notes

Intro

00:00 • 3min

Maximizing First-Party Data for Better Customer Experiences

02:59 • 8min

Enhanced Bumble Features, Evernorth Solutions, and Generative AI Impact on Personalization

10:51 • 3min

Enhancing Marketing Processes with AI

14:09 • 11min

Maximizing first-party data using AI discussion with Tara DeZao from Pega

24:51 • 4min