Tara DeZao
Product Marketing Director at Pega specializing in innovative strategies and the impact of Generative AI on enterprise marketing
Best podcasts with Tara DeZao
Ranked by the Snipd community
Jun 21, 2024 • 28min
#539: Maximizing first-party data using AI with Tara DeZao, Pega
Tara DeZao from Pega discusses maximizing first-party data using AI amidst the phase-out of third-party cookies. They explore strategies for enhancing customer interactions, personalizing marketing efforts through AI, and the impact of generative AI on enterprise marketing. The conversation highlights the importance of leveraging data for better customer experiences and the potential of AI to improve marketing processes.
