The Dave Chang Show
Discussing Momofuku Chili Crunch, With Marguerite Mariscal
Apr 12, 2024
Marguerite Mariscal, Momofuku CEO, discusses the challenges with trademarking 'chili crunch' and the cultural implications. They explore using American bacon in creating authentic flavors and the complexities of trademark law. The podcast delves into ethical considerations, the importance of community collaboration, and the analogy of 'Fellowship of the Ring' to trademark challenges.
20:04
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Quick takeaways
- Navigating trademark issues in cultural context is crucial for avoiding unintended offense.
- Prioritizing community feedback and collaboration over ownership fosters solidarity and inclusivity.
Deep dives
Trademark Dispute Over Chili Crunch Term
MOMO Fuku faced a dispute over trademarking the term 'chili crunch,' which raised concerns about cultural appropriation and monopolistic behavior. Initially aiming for differentiation with terms like 'crisp,' they learned that 'crunch' and 'crisp' were the same in Mandarin, inadvertently stepping into sensitive cultural territory. Acknowledging the inadvertent offense caused, the podcast delves into an apology to the API community, clarifying their intentions and addressing concerns about ownership of Chinese culture.
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