Exploring the complexities of trademark law, the chapter discusses challenges in relinquishing an unintentionally acquired trademark, options considered like sharing trademarks, and ethical dilemmas in licensing a trademark to various entities. An analogy to 'Fellowship of the Ring' is used to illustrate the dilemma faced by the company.
Dave is joined by Momofuku CEO Marguerite Mariscal to talk about challenges and next steps with the name “chili crunch.”
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