The Art of Selling Online Courses 225 How I Made 6 Figures in Under a Year Selling Courses
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Jan 23, 2026 Erika Quest, founder of Level Up Movement and seasoned Pilates educator, shares her inspiring journey of transforming 167 email contacts into a six-figure business in less than a year. She emphasizes her unique approach of prioritizing high-touch customer service over automation, fostering loyalty through personal connections. Erika also discusses her innovative model of marketing and delivering other experts’ courses, achieving impressive growth organically with no paid ads. Her monthly live workshops, Claster Minds, have scaled from a handful to nearly 200 attendees, showcasing her commitment to engaging her community.
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High-Loyalty Audience Trumps Large Reach
- Erika classifies her audience as 'high user, high loyal' who trust her content and buy repeatedly.
- That deep trust makes email marketing her primary and most effective traffic source.
Humble Email List That Scaled Fast
- Erika began Level Up Movement by scraping 167 email addresses from her hard drive and inviting them in.
- That tiny start grew organically to ~5,000 emails and ~3,000 students through nurturing and word of mouth.
Use High-Touch Support To Build Loyalty
- Respond personally to customer messages instead of relying only on bots to build loyalty.
- Keep support efficient but high-touch so customers feel heard and valued.