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Erika Quest started her online course business with just 167 email addresses scraped from her hard drive. Within a year, she had built a six-figure side hustle. Today she has around 5,000 people on her email list and 3,000 of them are paying customers. That ratio is absolutely wild.
In this episode of The Art of Selling Online Courses, Erika shares how she built her platform Level Up Movement in the fitness and Pilates education space. What makes her approach different is her focus on high-touch customer service and relationship marketing. She actually responds personally to customers instead of relying on bots and automations for everything. Her philosophy is simple but powerful: loyalty is a relationship.
We also talk about her business model of selling other people's courses. She finds experts in her industry, produces all the marketing and delivery, and splits the revenue with them. Her 2026 calendar is already fully booked with talent. All of this growth has happened organically with no paid advertising.
Erika runs three promotions a month and hosts monthly live workshops she calls Claster Minds. She went from 20-30 attendees when she started to nearly 200 ticket sales for her most recent event.
If you have been thinking about starting an online course business but feel like you are not expert enough or do not have a big audience yet, this conversation will show you what is possible when you just get started.
๐ Connect with Erika at https://levelupmvmt.com
๐ Connect with Erika on Instagram: https://www.instagram.com/erikaquest
#onlinecourses #SalesFunnels #CourseCreators #DigitalMarketing
๐ค Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
