Exploring the booming trend of retro football shirts worn by fans worldwide. From iconic Italian kits to viral Nigeria's world cup kit, fans are embracing vintage styles. The success story of Classic Shirts, a company profiting from this trend. Discussion on the value of match-worn shirts like Eric Cantona's and Thierry Henry's. The global phenomenon of retro football shirts as a cultural and fashion statement, with a large secondhand market in Buenos Aires. How vintage football shirts are making waves in high fashion and creative styling options.
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Quick takeaways
Retro football shirts have transitioned into a fashion statement, no longer limited to sports use.
The market for vintage football shirts is thriving, with companies like Classic Shirts capitalizing on their popularity.
Deep dives
Retro Football Shirts: A Growing Fashion Trend
The popularity of retro football shirts has surged, transforming them into a fashion staple instead of just sports merchandise. From iconic kits of the 1990s to unique designs like Nigeria's viral shirt from the 2018 World Cup, vintage football wear has become a common sight at various events. This shift has led to the rise of a booming market for retro kits, with companies like Classic Shirts experiencing significant success in selling secondhand jerseys worth millions of dollars.
The Business Behind Classic Football Shirts
Classic Football Shirts, founded by students at Manchester University, has evolved into a global operation with a diverse supply network for acquiring rare and valuable jerseys. The company's focus on authenticity and quality has attracted a wide range of customers, resulting in substantial sales and expansion into international markets like the US. The value of football shirts varies based on factors like design, player associations, and rarity, with special match-worn jerseys fetching impressive sums.
Football Shirts in Fashion and Culture
The fusion of football and fashion has created a dynamic trend where vintage jerseys are repurposed for high-end clothing, adding a couture element to sports attire. Influencers and designers are showcasing creative ways to style football shirts, emphasizing their versatility and appeal beyond traditional sports settings. This trend reflects a global shift towards sustainable fashion practices and highlights the cultural significance of football merchandise as a symbol of pride and connection across diverse demographics.
Two football mad continents, Europe and South America, are competing in international tournaments at the moment.
Fans are all decked out in their teams shirts - but they’re not all wearing the latest versions.
In fact, sales of retro or vintage shirts are booming.
Be it the iconic Italian kits of the 90s, the classic sky blue of Argentina or Nigeria’s viral world cup kit - we look into this trend and speak to the fans who are buying, and the companies cashing in.
Produced and presented by Imran Rahman-Jones.
Image: A fan wears a retro Eric Cantona shirt before a Manchester United match in April 2024. (Photo by Michael Regan/Getty Images)
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