Exploring the journey of Classic Shirts, a company founded by two university students in 2006, as they capitalize on the popularity and high demand for retro football jerseys, now boasting a large team, multiple stores, and over $20 million in sales.
Two football mad continents, Europe and South America, are competing in international tournaments at the moment.
Fans are all decked out in their teams shirts - but they’re not all wearing the latest versions.
In fact, sales of retro or vintage shirts are booming.
Be it the iconic Italian kits of the 90s, the classic sky blue of Argentina or Nigeria’s viral world cup kit - we look into this trend and speak to the fans who are buying, and the companies cashing in.
Produced and presented by Imran Rahman-Jones.
Image: A fan wears a retro Eric Cantona shirt before a Manchester United match in April 2024. (Photo by Michael Regan/Getty Images)