The chapter explores the rise in popularity of retro football shirts as a key aspect of fashion and culture, discussing market potential, growth opportunities, and emotional/cultural significance. It delves into the influence of football and fashion, demographic differences in who wears football shirts, and the presence of a large secondhand market in regions like Buenos Aires. The conversation also touches on the economic situation in Argentina impacting the buying and selling of football shirts, and the role of online influencers in styling them for a trendy look.
Two football mad continents, Europe and South America, are competing in international tournaments at the moment.
Fans are all decked out in their teams shirts - but they’re not all wearing the latest versions.
In fact, sales of retro or vintage shirts are booming.
Be it the iconic Italian kits of the 90s, the classic sky blue of Argentina or Nigeria’s viral world cup kit - we look into this trend and speak to the fans who are buying, and the companies cashing in.
Produced and presented by Imran Rahman-Jones.
Image: A fan wears a retro Eric Cantona shirt before a Manchester United match in April 2024. (Photo by Michael Regan/Getty Images)