
The Russell Brunson Show The Science of Scaling with Dr. Benjamin Hardy - Part 1 | #Success - Ep. 102
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Jan 5, 2026 In this session, Dr. Benjamin Hardy, an organizational psychologist and author, delves into how our future goals shape our present actions. He emphasizes that true scaling stems from mindset rather than tactics. Comparing linear and holistic time, he shows how raising goals simplifies business and enhances clarity. Hardy discusses Viktor Frankl's insights on meaning and how clarity in goals can eliminate distractions, ultimately fostering a more professional approach. His compelling framework urges listeners to rethink their paths to achievement.
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Future Over Past
- Your future goal shapes your present psychology far more than your past does.
- Viktor Frankl: a compelling future goal gives meaning and enables people to metabolize suffering.
Holistic Time Changes Agency
- Operate from 'holistic time' where the future shapes the present and the present reinterprets the past.
- Commit to an internal locus of control so you can reshape past experiences into useful lessons.
Frame, Floor, Focus Framework
- Frame, floor, and focus form a scaling framework that links psychology to systems.
- Raising the floor defines new baselines of acceptable performance and culture.














