DTC POD: How The Best Brands Are Built

#349 - Between Trends and Timelessness: The Antara Approach to Building Strong Brands from the Outside In

Dec 5, 2024
Guest
Isabel Mendez
Isabel Mendez, the founder and design director of Antara Studio, shares insights on building impactful, purpose-driven brands. She discusses the three essential phases of creating a brand identity and reveals what makes a compelling brand story. Isabel emphasizes the importance of consistency in branding while navigating trends, advocating for a balance between innovation and authenticity. Through relatable case studies, she illustrates how strong design can elevate a brand's narrative and maintain its integrity across various touchpoints.
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ADVICE

Invest in Design

  • Invest in professional brand design when starting a brand, even if it seems expensive.
  • Avoid designing your brand yourself, as it can cost more in the long run.
INSIGHT

Branding as Communication

  • Branding is more than just visuals; it's a strategic process of graphic communication.
  • A memorable brand connects with customers emotionally and requires more than a logo or illustration.
ADVICE

Brand vs. Assets

  • Having a brand allows for interpretations and adjustments, unlike mere assets.
  • Simply copying and pasting assets doesn't communicate a brand's true message.
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