Olav Aleksander Bu - Coach of Kristian Blummenfelt & Gustav Iden (Part 1)
The Triathlon Hour
Crafting a Cohesive Brand Narrative
This chapter emphasizes the significance of a clear and coherent brand story as a brand evolves. It explores the balance between innovative branding and maintaining core values, particularly in the context of a B2B denim production company. The narrative showcases the transformative impact of design-driven communication and the need for consistency across various platforms to amplify the brand's identity.
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