Isabel Mendez, the founder and design director of Antara Studio, shares insights on building impactful, purpose-driven brands. She discusses the three essential phases of creating a brand identity and reveals what makes a compelling brand story. Isabel emphasizes the importance of consistency in branding while navigating trends, advocating for a balance between innovation and authenticity. Through relatable case studies, she illustrates how strong design can elevate a brand's narrative and maintain its integrity across various touchpoints.