undefined

Isabel Mendez

Founder and Design Director of Antara Studio, an award-winning full-service design partner for purpose-driven brands. Her team helps companies create cohesive and emotionally resonant identities.

Best podcasts with Isabel Mendez

Ranked by the Snipd community
undefined
Dec 5, 2024 • 36min

#349 - Between Trends and Timelessness: The Antara Approach to Building Strong Brands from the Outside In

Isabel Mendez, the founder and design director of Antara Studio, shares insights on building impactful, purpose-driven brands. She discusses the three essential phases of creating a brand identity and reveals what makes a compelling brand story. Isabel emphasizes the importance of consistency in branding while navigating trends, advocating for a balance between innovation and authenticity. Through relatable case studies, she illustrates how strong design can elevate a brand's narrative and maintain its integrity across various touchpoints.