The Ashoka Systems Change Podcast cover image

The Ashoka Systems Change Podcast

Season 3, Episode 2: Princess Olufemi-Kayode shares how she began to shift mindsets around talking about sexual abuse of children

Aug 15, 2022
45:46
Snipd AI
Former journalist turned social entrepreneur Princess Olufemi-Kayode discusses her work in Nigeria to prevent sexual violence against women and children. She highlights the role of media advocacy in shifting mindsets and engaging stakeholders. Princess shares strategies for raising awareness, including peer education programs and advocacy initiatives in Lagos State. The podcast also explores the transformation of mental models on child sexual abuse, the impact of COVID-19, and the importance of strategic media engagement for social change.
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Podcast summary created with Snipd AI

Quick takeaways

  • Utilizing media strategically amplifies messages for societal change.
  • Engaging stakeholders leads to structural policy changes for effective responses.

Deep dives

Using Media for Advocacy

Utilizing the media as a strategic tool to amplify voices and messages is crucial in influencing societal change. By creating news-worthy content and engaging different media platforms tailored to target stakeholders, impact and awareness can be maximized effectively. Diverse approaches, from traditional media to community-based platforms, can be employed to reach varied audiences and drive the desired message home.

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