Strategic Media Engagement for Social Change

In this episode, we speak with Princess, former journalist turned social entrepreneur, on her groundbreaking work in Nigeria and Africa to prevent and reduce vulnerability and exposure to sexual violence, especially among women and children.  Princess shares with us how she strategically set out to raise awareness around this issue, which, until recently, had been frequently swept under the rug.  She explains the critical role of journalists and the tactics she used to engage them consistently and effectively to set off a major shift in thinking about how to manage cases of sexual violence. She also highlights the role of children themselves as compelling ambassadors whose voice helped educate other children as well as pressure policymakers.   

Read more about Media Concern here: https://mediaconcern.net/

We encourage you to have a look at our free online course on this topic at https://academy.vc4a.com/courses/como-influenciar-impacto/  (Spanish version) and https://www.ashoka.org/en-gb/mindset-shift-course  (English version).