LEADING BRANDS® — Wavebreak Podcast Scaling Ballsy To 8-Figures And A Successful Exit with Adam Hendle
Sep 19, 2022
Adam Hendel is the founder of Ballsy, a men's personal care brand that achieved eight-figure revenue with a small team. He shares insights on growing a lean business while relying on agency partners for efficiency. Adam discusses their innovative approaches, from holiday revenue maximization to creating popular products like sack spray. He emphasizes the importance of strong marketing paired with quality, how they navigated negative feedback, and strategies for utilizing email and SMS to boost customer retention.
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Humble Two-Product Launch
- Ballsy launched in 2018 focused on two products: Ballwash and Nut Rub. Adam Hendel grew the company to an exit and left the business in March after selling at the end of the prior year.
Bootstrapped With A Loyal Manufacturer
- Ballsy started with about $5,000 of product and a manufacturer that believed in them. The small team plus close manufacturer partnership scaled into eight-figure revenue with only a handful of employees.
Holiday Gifting Fueled Early Scale
- Ballwash and Nut Rub launched on Black Friday weekend 2018 and immediately found gifting demand. They scaled to 15,000 units first month and built holiday momentum into a $3.5M first full year.