Adam Hendel

Adam Hendel is the founder of Ballsy, a men's personal care brand that achieved eight-figure revenue with a small team. He shares insights on growing a lean business while relying on agency partners for efficiency. Adam discusses their innovative approaches, from holiday revenue maximization to creating popular products like sack spray. He emphasizes the importance of strong marketing paired with quality, how they navigated negative feedback, and strategies for utilizing email and SMS to boost customer retention.